Radically
Different
Digital
Monetization
Reimgained
A New
Beginning
About Us
As a team of industry veterans from the likes of Apple, Verizon, Snapchat, Burstly, and Millennial Media, we've seen enough to know that digital media monetization is broken.Publishers lack the infrastructure and tools to monetize in a privacy-safe way, advertisers are unable to achieve a meaningful ROI on their spend, and users are treated as a commodity.
Halfpipe is a rethink of digital monetization first principles. The platform is built to empower and align publishers, marketers, and users in order to create a thriving and sustainable digital media ecosystem.
Marketplace as a Service
User first. Publisher owned. Marketer direct.
Stop giving away value to platforms that treat users like a commodity. The Halfpipe Marketplace allows publishers to take control of their inventory.The ownership model allows publishers to create a trusted environment for marketers to engage with users. By owning the platform, publishers and marketers are able to create a direct relationship to eliminate media buying fees and improve ROI.
Own The
Platform
Lifetime Value Optimization
Increase Retention & Diversify Revenue Streams.
Successful digital monetization is about more than just ads. Halfpipe helps publishers maximize long-term value creation across channels by combining ads, subscriptions, IAP, commerce, and more to create customized monetizable moments that resonate with users and reduce churn.
Reduce
Churn